Pinkies Gelato required a stronger brand foundation and a more structured digital marketing approach to stand out in a competitive F&B market. We developed a unified brand system that blends visual consistency, storytelling content, and performance marketing to create both brand love and tangible growth.
Challenges
The objective was to transform Pinkies into a recognizable lifestyle-driven brand while improving measurable marketing performance. Creating a consistent and recognizable visual identity across digital platforms
Differentiating Pinkies within Bali’s competitive dessert and café landscape
Building storytelling-based content pillars to strengthen emotional engagement
Implementing structured paid campaigns to support awareness and conversion
Final Thoughts
The integration between branding, social media storytelling, and paid promotion created a cohesive digital ecosystem that supported both awareness and sales growth. A sweet brand experience — a brand experience shaped by story, strategy, and measurable growth.
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